waddayudu /ˈwɑdəjuːduː/ (WAH-duh-yoo-doo): A fast-spoken contraction of “What do you do?” often used as the first thing people say when they have nothing better to ask.



Myndlift

At Myndlift, we’re offering the most personalized brain health program. We made mental fitness as easy and as quantifiable as physical fitness – using wearables.



I started the company along with my co-founder, Anas Abu Mukh, in 2014 because we felt neurotherapy/neurofeedback was too inacessible. Got a team together, raised money in 2015, and launched it in late 2018. We’re now at over 1,000,000 real, impactful neurotherapy sessions.

Founding team looking young and energetic in 2015
When we were asked to present to Prince William, we didn’t realize that this one picture would create a market for us in the UK!


Hasoub

Hasoub was founded by Rabea Zioud and Hasan Abo Shally. I’ve been serving on the board since 2023.

This non-profit is dedicated to promoting tech and entrepreneurship among Palestinians in Israel. Despite being 20% of the population, their fluency in both Hebrew and Arabic, and their excellence in participation in academia, Palestinian citizens of Israel do not get enough opportunities. That’s what Hasoub works on changing.

My role at Hasoub is supporting emerging entrepreneurs with mentorship and connections. Myndlift has also been a proud sponsor of Hasoub’s different activities.